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The company brands4friends
Sucessful for over 5 years
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Services: |
Coveted genuine brand items for fashion and lifestyle at a "friendly" price, exclusively for members
offers up to 70 % below the manufacturer´s recommended price
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| Membership: |
no obligation to buy or membership fees
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Products: |
High-quality items for women, men and children, for example fashion & lifestyle, shoes & accessories, underwear & sports clothing, home & living products, electronics, kids & cosmetics, as well as tickets & events |
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Market position: |
No. 1 shopping club in Germany for fashion and lifestyle |
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Foundation: |
In September of 2007 |
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Company location: |
Kommandantenstraße 22, 10969 Berlin |
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Subsidiary of:
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eBay (NASDAQ:EBAY) |
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Executives: |
Dr. Stephan Zoll (CEO)
Guido Syré (COO)
Thomas Kirchhoff (CFO)
Christopher Maaß (CMO)
Oliver Bogatu (Senior Director Buying & Sourcing)
Sandro Gnädinger (Director Buying & Sourcing)
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Awards and Certifications: |
- Best online shopping club in the overall evaluation (Textil-Wirtschaft 03/2011)
- Winner at the "Onlinestar Award" 2010
- "Best Online Shopping Club" 2010 / getestet.de
- Winner at the "Berlin Marketing Award", exceptional price most successful Startup
- "Best Website of the Year" in the online shopping category by Metrix Lab
- EHI Online-Shop (GOS)
- Computer Bild magazine test winner (rating: "good," Oct., 2009 edition)
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The brands4friends.de community
Very delighted customers at Germany’s leading online shopping club
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Membership figures: |
5 million registered members |
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Membership: |
Registration is for instance possible upon invitation from a current member or by registration at brands4friends.de
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Member age:
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Average age is 35 years |
| Top-level customer age: |
Average age is 38 years
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| Oldest member: |
65 years, female, lives in Berlin
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| City, state with the most members: |
Munich and Berlin, NRW and Bavaria |
State with the highest b4f purchasing rate:
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Bavaria
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Member segments: |
70% women, 30% men |
| Rate of returns: |
Below average e-commerce rates
men return 4 % less than women
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| Customer satisfaction: |
96 % of customers would shop again on brands4friends.de* |
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The sales partner brands4friends
brands4friends generates new customer groups and creates maximum additional revenue
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Manufacturer benefits: |
brands4friends is a wide-coverage German shopping club for secondary distribution for high quality brands and is a constantly growing, relevant and valuable partner for brand manufacturers.
The cooperation with brands4friends is efficient, easy and allows the allotment of additional and attractive target groups.
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Manufacturer services: |
Maximum high quality staging of brands and products in the favored “look & feel“ of the brand. Additionally, brands4friends offers valuable campaign and customer insights.
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Sales: |
Around 150 sales per month
a salescampaign lasts 2-3 days
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since 2005: |
More than 5.000 |
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Sold products: |
Approximately 20 million** since 2007
ca. 70 % of which to women and 30 % of which to men
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Brands: |
At the moment goods from up to 1.200 different brands and manufacturer partners |
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Top-assortments:
(according to revenue) |
1. Cloth, Shoes, Accessoires (CSA)
2. Lingerie
3. Home & Living |
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most expensive product: |
Chronograph, worth 18.000 € |
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Best-selling product (2012): |
purple socks
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Logistics: |
European distribution center in Ludwigsfelde/Berlin
Shipping partner: Hermes, DHL, UPS |
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Photo and video production: |
Production of up to 5,000 photos per day, advertising trailers & tracks for sales campaigns in ten in-house studios |
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Working for brands4friends
Work at one of the most attractive companies in the German capital
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Employees: |
More than 200 permanent employees from more than 15 different countries,
ca. 60 % are women, 40 % men |
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Empolyee´s age: |
ca. 35 years on average |
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Work areas: |
Procurement, logistics, web-shop development, graphics, motion graphics, photography, sound design, styling, hair & makeup, marketing, PR, customer service |
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Open positions: |
Positions available in various divisions, including buying, technology and marketing as well as openings for people looking to break into a totally new field |
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Work at brands4friends: |
A wide range of vocational and further education opportunities
Office and production space in Berlin-Kreuzberg on three floors with 10,000 m², Kicker room & exercise possibilities, yoga, soccer, massage, coffee, fresh fruit and soft drinks for the employees
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You will find additional information and images at: http://presse.brands4friends.de
Your personal press access: http://pressezugang.brands4friends.de
* August 2012, N= 18.934
** estimate
As of: February 2013
Contact
Claudia Gellrich
Head of Corporate Communications
brands4friends
Kommandantenstraße 22
D-10969 Berlin
E-Mail:
Diese E-Mail-Adresse ist gegen Spambots geschützt! Sie müssen JavaScript aktivieren, damit Sie sie sehen können.
Tel: +49-(30) 890605 -838
Fax: +49-(30) 890605 -849
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